Branded Gear: The Coolest Heavy Equipment Apparel Lines

Where Workwear Meets Lifestyle

For most heavy equipment enthusiasts, the passion doesn’t shut off when the machine does. Whether it’s the rumble of a dozer, the smell of diesel, or the pride of a long day’s work, that connection runs deep — and it shows in what we wear.

Branded apparel from major equipment manufacturers has evolved far beyond free hats and giveaway tees. Today, it’s a full-blown lifestyle — with gear that’s rugged, stylish, and built for people who live and breathe iron.

Here are some of the coolest heavy equipment clothing lines that blend brand pride with real-world toughness.

Caterpillar (CAT): The King of Workwear

No surprise here — CAT has long ruled the workwear game. Their apparel line is every bit as tough as their machines.

• Highlights: Heavy-duty jackets, steel-toe boots, and graphic tees that nod to the brand’s industrial heritage.
• Style: Functional meets fashionable. CAT has managed to turn “jobsite gear” into streetwear with bold logos and clean black-and-yellow designs.
• Fan Favorite: The CAT Colorado Boot — still one of the most recognizable pieces of workwear around the world.

From the cab to the coffee shop, CAT gear carries the same confidence as their dozers.

John Deere: From Fields to Fans

John Deere isn’t just for farmers — their brand power runs deep across all kinds of equipment enthusiasts. Deere apparel blends classic Americana with a modern edge.

• Highlights: Iconic green and yellow hats, softshell jackets, and a surprisingly sharp casual line.
• Style: Country meets clean-cut — a perfect mix for anyone who appreciates machinery and craftsmanship.
• Fan Favorite: The classic trucker hat — simple, timeless, and unmistakably Deere.

You don’t have to run a combine to appreciate the legacy. Deere clothing has become a symbol of honest work and engineering excellence.

Komatsu: Built for Pros Who Move the Earth

Komatsu’s gear tends to fly under the radar — but for operators in the know, it’s a badge of pride. Their apparel focuses on quality, not flash.

• Highlights: Durable outerwear, branded hoodies, and subtle logo gear often found through dealer shops or online promotions.
• Style: Minimalist and functional — perfect for those who prefer their machines loud and their logos quiet.
• Fan Favorite: Komatsu-branded softshell jackets and fitted caps favored by operators who bleed blue and yellow.

It’s understated, but it carries serious weight with those who know what real iron can do.

CASE Construction: Old School Cool

CASE has leaned into its heritage — and it works. Their apparel line brings a touch of retro charm with modern comfort.

• Highlights: Classic logo tees, vintage-style trucker caps, and warm hoodies built for the yard.
• Style: Heritage-inspired — ideal for operators who respect the roots of the trade.
• Fan Favorite: The CASE Heritage Tee, featuring the classic eagle logo from the brand’s early years.

Wearing CASE gear says you’ve been around long enough to know quality when you see it.

Volvo Construction Equipment: Premium Feel, Scandinavian Cool

Volvo Construction Equipment takes a more refined approach to branding — just like their machines. Their apparel line mixes utility with sleek, understated design.

• Highlights: Polos, jackets, and workwear with clean cuts and subtle branding.
• Style: Minimalist and modern — ideal for operators who appreciate craftsmanship and design.
• Fan Favorite: The Volvo Tech Jacket — perfect for chilly mornings on site or casual wear off the clock.

Volvo’s clothing reflects their machines: efficient, precise, and quietly powerful.

Doosan & Develon: The Newcomer with Edge

Since rebranding from Doosan to Develon, the company’s been updating its apparel lineup too — bringing in bold orange accents and clean, modern logo wear.

• Highlights: Lightweight jackets, embroidered hats, and gear that fits both work and weekend.
• Style: Modern and bright — great for operators who like to stand out.
• Fan Favorite: The Develon Performance Hoodie — comfortable, durable, and hard to miss in that trademark orange.

It’s a fresh take on equipment pride, and it’s turning heads across job sites and trade shows alike.

Honorable Mentions: Independent Brands Built by Operators

Not all great gear comes from the OEMs. A few independent names have built cult followings in the heavy equipment community:

• Dirt Gear Co. – Built for operators, by operators. Gritty designs that speak to the “diesel in your veins” crowd.
• Pushin’ Dirt Apparel – Bold, funny, and built for those who live for the work.
• Fuel & Steel – Classic workwear meets lifestyle brand — for people who love torque, tracks, and late nights in the shop.

These grassroots brands capture the attitude of the industry — not just the logos.

Heavy equipment apparel isn’t just clothing — it’s a statement. It’s about belonging to a community that values power, precision, and pride in the machines that move the world.

Whether you’re rocking a vintage CASE hoodie, a sharp Volvo jacket, or a dirt-stained CAT cap that’s seen a hundred jobs, it all says the same thing:

You’re part of the crew that keeps the world running.